Cristiano Ronaldo Invests in Bioniq: The Future of Personalized Dietary Supplements
The future of personalized health is bright, and with the support of world stars such as Cristiano Ronaldo, Bioniq, in collaboration with partners such as Blood Value Testing, is poised to further conquer the global market. Together, they are committed to a healthier and stronger future, with scientific insights and personalized care at the forefront.
In an important step for the world of personalized health, Bioniq, founded in 2019 and known for its blood biomarker-based nutritional supplements, has announced that world soccer legend Cristiano Ronaldo has made a significant investment in the company. This has increased Bioniq's total valuation to a whopping €75.7 million. Ronaldo, who has been a member of Bioniq since 2022 and has been using the personalized supplements for nearly three years, is showing his commitment to optimizing health and performance both on and off the field with this investment. His involvement highlights the growing popularity of vitamins, minerals and supplements as an important category for elite athletes and health-conscious consumers.
Bioniq: Innovation in Personalized Health
Bioniq operates in more than 70 countries and saw its user base grow more than five times by 2024. The company is a pioneer in personalized health using advanced blood biomarker analysis and self-reported health data. Based on this, Bioniq develops 100% customized supplements tailored to each user's individual health needs. This provides a revolutionary approach to personal health care, creating one unique formula taken daily that supplements the body's basic nutritional needs. The goal is to optimize nutrient levels over time, contributing to better health.
Ronaldo's Vision of Health and Performance
For Ronaldo, his commitment to Bioniq goes beyond a financial investment. He sees a shared vision of health, performance and longevity. "Supporting Bioniq is more than an investment opportunity for me-it's about sharing a vision of health, performance and longevity," Cristiano Ronaldo said. "I have been using their products for almost three years. With their personalized approach, I believe Bioniq has the potential to transform the way we take care of our bodies and help people maintain their peak performance for longer."
Ronaldo's strategic involvement in product development, based on his unique performance needs and experience, provides Bioniq with valuable insights. As an athlete who has excelled at all levels of the game, his experience plays a crucial role in the continued development of Bioniq's customized health solutions. His support will further strengthen Bioniq's mission to provide millions of people with precise nutritional supplements.
Global Growth and Partnerships
Bioniq is on the brink of accelerated global expansion, with a particular focus on the United States, Europe and the Middle East. In the fast-growing wellness market, the US now accounts for more than 60% of the company's global sales. Through collaborations with leading health and sports institutions, such as Lanserhof and the UFC, Bioniq has further strengthened its position as the preferred supplement for elite athletes. World soccer champions, NBA All-Stars and Iron Man winners are among the products' loyal users.
The ability to provide measurable before-and-after results of users' nutritional status and optimization makes Bioniq a valuable partner in these collaborations. The approach is based on the largest proprietary biochemical database in the world, using blood test data from clients from five continents.
Blood value test and Bioniq: Cooperation in the Netherlands
In the Netherlands, Bioniq works closely with Bloedwaardentest, a platform that specializes in making blood tests accessible to individuals. Bloedwaardentest allows Bioniq customers to easily have their blood values tested, laying the foundation for Bioniq's customized supplements. The partnership with Blood Values Test allows Dutch users to gain insight into their health through detailed blood tests, after which Bioniq uses this data to create a fully personalized supplement plan. This combination of scientific analysis and practical accessibility enables Dutch consumers to optimize their health in a user-friendly way.
The blood tests from Blood Value Testing give Bioniq detailed insight into each user's micronutrient and biomarker values, which is essential for creating personalized supplements. This makes it easy for Dutch users to monitor their health and track the progress of their nutritional optimization using Bioniq's products.
A Promising Future for Bioniq
Ronaldo's investment follows a successful Series B funding round that raised $15 million led by HV Capital and Unbound, two leading European venture capital funds. The investment will allow Bioniq to further develop its AI-driven platform. This platform uses a patented algorithm that analyzes personal data such as height, weight, age, lifestyle and health goals. Based on this, micronutrient imbalances are accurately identified and customized nutritional recommendations and supplements are delivered, complemented by 1-on-1 nutritional consultations.
David Kuczek, General Partner at HV Capital, emphasizes the importance of Ronaldo's involvement, "The market for personalized health and nutrition is huge, and Bioniq is leading the way with its innovative approach. That Cristiano is using Bioniq to improve his performance shows that our product delivers real results. If it works for an elite athlete of his caliber, it's clear that ambitious consumers can benefit as well, helping them achieve their own health and performance goals."
Conclusion: Ronaldo, Bioniq and Blood Values Test - A Strong Collaboration for Optimal Health
The collaboration between Cristiano Ronaldo, Bioniq and Blood Value Test marks an important turning point in the world of personalized health. With Ronaldo's investment and active involvement in product innovation, Bioniq is poised to further expand its position as a market leader in personalized nutritional supplements. The partnership with Blood Value Testing offers Dutch consumers the ability to easily access high-quality blood analysis, helping them optimize their health and performance with customized solutions.
The future of personalized health is bright, and with the support of world stars such as Cristiano Ronaldo, Bioniq, in collaboration with partners such as Blood Value Testing, is poised to further conquer the global market. Together, they are committed to a healthier and stronger future, with scientific insights and personalized care at the forefront.
